In a time when you can listen to your favorite songs on apps like Spotify or Pandora, the popularity of the music video has been slowly falling. MTV has way more reality shows than music nowadays, and while YouTube can provide a great platform for artists to show off their latest songs, it takes a lot more to make your music video stand out than it used to. But Japanese singer Namie Amuro managed to find a great way to showcase her music and make the video for her hit song an international hit… and it all happened with the touch of a finger.
Countless music videos have popped up since the Buggles came out with "Video Killed the Radio Star" way back in 1981, and while some of them have stood out, many more have blended into the crowd and were quickly forgotten. But Amuro's "Golden Touch" changed the game by making her video not just visually pleasing, but interactive. The result is a delightful creation whose ingenuity rivals that of this ridiculously creative music video for "The Writing's on the Wall" by OK Go!
If you want to have some fun, take a look at "Golden Touch," and get your finger ready to participate! And be warned: not only is the video really cool, but the song is super-catchy and will be stuck in your head all day! I hope we start to see more interactive music videos just like this one in the near future.
Make sure you SHARE this fun music video with everyone you know so you can brighten their day!